Basic Human Values and Partisan Cues (Dissertation Chapter)
Under review at American Politics Research
Are human values durable in a polarized political world? Scholars have long believed that humans hold durable and universal value structure, called the Basic Human Values that not only shape personal preferences, but also constrains and shapes political preferences at the same time. However, scholars have yet to test the reciprocal effects of politics on basic human values. This paper tests the conventional wisdom on human values’ durability for the first time, using partisan cues. Using survey experiments, I find that partisans adjust their value expressions when they receive party cues more favorably when given in-party cues and refrain from values that are prompted with out-party cues. Moreover, I show that Democrats and Republicans value positions almost flip flop depending on whether they receive in-party cue or out-party cue. Thus, this paper gives the first evidence that partisan cues in the polarized American context, can even shift human value positions, and suggest the possibility of a more genuine change in value if people are consistently exposed to such party cues.
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