The Political Is Personal: Basic Human Values and Partisan Cues (Dissertation Chapter)
Published:
Scholars have long believed that humans hold durable and universal value structure, and social psychologists have named it the Basic Human Values. In a polarized world, is it still true that basic human values are durable? In this paper, I test durability of basic human values using various partisan and party leader cues. I show that basic human value positions shift when partisans receive party cues, and I also show that out-party cues are stronger than in-party cues, and party leader cues are stronger than partisan cues. This findings show that when partisans are met with strong party cues, they are willing to shift their value expressions according to their party identity. This is the first experimental study to test the assumption of human value’s durability.